I've been to Tokyo two times now and I don't understand it any better. Matter of fact, it's the quirkiness of the place and the attendant state of confusion I find myself in here that draws my interest. Case in point: a store in which everything is ranked. Just your typical convenience store, except they rank things best, 2nd best, 3rd best, etc. So, for example, you can find three or four types of garlic potato chips - ranked from 1 to 4, using some imaginary and I suspect, meaningless ranking system.
It works as a gimmick. I often find myself browsing through stuff I don't care about, checking the rankings, buying stuff ranked 3 0r 4 - so there! The name of the store is ranKing ranQueen.
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